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Media Fragmentation Expoential                    © Copyright 2010 SJ Martin  All rights reservevd.

The Media Fragmentation Exponential Model or theory is based on the infinite but equal number of creators and producers of print, broadcast, 
 and digital media  entering/exiting the communication marketplace to provide their product or products to a mass audience, in a
marketplace already saturated with print, broadcast and digital forms of information and  entertainment products, thereby
colliding again and again, with existing and newly-entered entrepreneurs, organizations, media groups and financial
institution investors--leading to an ever-increasing fragmentation of both producers and media products for
a relatively stable buying audiences with  limited capital to acquire and/or participate in the endless
stream of traditional and/or new media entering (and leaving) the marketplace. The end result
yielding a glut of media without an audience or capital to continue, except for the
surviving entities whose market life is undetermined based on the constant
entry-exit of new players and products in the media universe.
The result is a fragmented marketplace of product
to a finite buyer-user  population.

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